Cookie Policy

Cookie Policy

1. What Are Cookies?
 

Cookies are small text files stored on your device (computer, tablet, or smartphone) when you visit a website. They allow the website to recognize your device, remember your preferences, and collect information about your interactions with the site. Other technologies, such as pixels or local storage, may function similarly and are also covered by this policy.

 

2. Types of Cookies We Use
 

We use the following types of cookies on the Website:

 

a. Essential Cookies
 

• Purpose: These cookies are necessary for the Website to function properly, such as enabling you to navigate the site, book appointments, or access secure areas.

• Examples: Session cookies that maintain your booking session or cookies that remember your login status.

• Duration: Typically temporary and deleted when you close your browser (session cookies).
   

b. Functional Cookies
 

• Purpose: These cookies enhance your experience by remembering your preferences, such as your language settings or previously selected services.

• Examples: Cookies that save your booking preferences or display personalized content.

• Duration: May persist between sessions (persistent cookies) for a set period.
   

c. Analytics Cookies
 

• Purpose: These cookies help us understand how visitors use the Website, such as which pages are most popular or how long users spend on the site. This data is used to improve the Website’s performance and user experience.

• Examples: Cookies from third-party analytics tools (e.g., Google Analytics) that track aggregated, anonymized data.

• Duration: May be session or persistent, depending on the tool.
   

d. Marketing Cookies
 

• Purpose: These cookies track your browsing behavior to deliver relevant advertisements or promotional content, either on the Website or on third-party platforms.

• Examples: Cookies that enable targeted ads or track the effectiveness of marketing campaigns.

• Duration: Typically persistent, lasting for a set period.
  
   

3. How We Use Cookies
 

We use cookies to:

• Ensure the Website operates effectively, including facilitating appointment bookings and secure transactions.

• Remember your preferences to provide a personalized experience.

• Analyze Website performance and user behavior to improve functionality and content.

• Deliver relevant promotions or advertisements, if applicable, based on your interests.
  
   

4. Third-Party Cookies
 

Some cookies are set by third-party services we use, such as:

• Booking Platforms: To manage appointments and ensure a seamless booking process.

• Analytics Providers: To collect aggregated data about Website usage (e.g., Google Analytics).

• Advertising Partners: To display targeted ads on other platforms, if applicable. These third parties may place cookies on your device and collect data subject to their own privacy policies. We encourage you to review the privacy policies of these providers for more information.
  
   

5. Your Choices Regarding Cookies
 

You have control over how cookies are used:

• Browser Settings: You can configure your browser to block or delete cookies. Most browsers allow you to refuse all cookies or accept only certain types (e.g., essential cookies). Note that blocking essential cookies may affect the Website’s functionality, such as your ability to book appointments.

• Cookie Consent: When you first visit the Website, you may be prompted to accept or decline non-essential cookies. You can update your preferences at any time via the Website’s cookie settings, if available.

• Opt-Out Tools: For analytics or marketing cookies, you can opt out through third-party tools (e.g., Google Analytics opt-out browser add-on) or by adjusting your ad preferences on platforms like social media.
  
   

6. Data Privacy
 

Cookies may collect personal information, such as your IP address or browsing behavior. Any personal data collected through cookies is handled in accordance with our Privacy Policy, available on the Website. We do not sell or share cookie data with third parties except as described in this policy or our Privacy Policy.

 

7. Changes to This Cookie Policy
 

We may update this Cookie Policy from time to time to reflect changes in our practices, technologies, or legal requirements. The updated policy will be posted on the Website with the "Last Updated" date. Your continued use of the Website after such changes constitutes your acceptance of the revised policy.

 

8. Contact Us
 

If you have questions or concerns about this Cookie Policy or our use of cookies, please contact us at:

• The Usual Lash

• Address: 142 Heights Road, Darien, CT

• Email: info@theusuallash.com
  
   

By using the Website, you acknowledge that you have read and understood this Cookie Policy.